We’re freezing our assets…
We’ve been busy on other projects too, including one to help all you home pizza-makers out there: frozen dough! The popularity of pizza ovens has increased over the past three year – I’ve got one myself which I love – but it’s easy to lose enthusiasm for making the dough, however much you like the end result. Let us do it for you! Our top-quality dough will soon be available in shop freezer cabinets so that all you have to do is defrost it, fire up the oven, and get creative with your toppings.
We’ll be offering frozen, ready-made pizzas too. Trials in four local shops have gone really well over the past six months so we’re going to roll out with our classic margherita, our popular garlic bread and a pepperoni pizza with hot chilli honey and fresh lime. Find our frozen range under a new brand name Eric's at Home.
Eric's at Home is a venture that works on another important level too. It’s challenging running a hospitality business that’s extremely busy in summer and quieter in winter, and upsetting when you have to let great team-members go, or they move on because there isn’t enough work. I hope this new business will offer our people variety and year-round work, and give them opportunities to train in different areas, developing skills and interests they maybe didn’t realise they had. It’s a win-win.