As I write today, we are in the middle of launching our rebrand of Titchwell Manor Hotel. We last had a major change to our branding over 15 years ago – I can’t remember exactly when, it was that long ago! – so it feels like a big deal. I’m no marketing expert but I do buy into the importance of branding, and the impact that getting it right or wrong has. It’s the first impression that we give, so conveying what and who we are is crucial.
The thing is, we’re not just changing our logo. We’ve had a complete rebuild of our website (it’s now live), and we’re in the process of changing key fobs, staff uniform, hotel stationery, coffee sachets, menus, wine lists, wedding brochures, business cards… the list goes on! Along with the website, one of the biggest changes will be the hotel signage which I hope will be installed next week. I’m really excited about this; it’s much simpler, higher quality and more sophisticated, it gives a message of a confident, high-quality hotel with an attention to detail.
I like to use local companies wherever possible. FSG Signs & Graphics worked with us on the signage for the chippies and the pizza restaurant, and we’ve gone back to them for the hotel signage. Max at FSG is great – he doesn’t shy away from an opinion and takes huge pride in what he creates. For the actual branding we worked with Kirstin Crane who runs Visualade. Kirstin is a good friend and is so easy to work with. I love that she totally understands what we are about, and seems to get things right pretty much at first attempt which makes my life a lot easier!
This was part of Kirstin’s presentation, and it sums up the direction we wanted to take perfectly:
"Titchwell Manor
Re-imagining the branding for Titchwell Manor with their deep roots in the North Norfolk coastal landscape, truly embedded in seasonality and in tune with the nature that surrounds it.
Whilst maintaining high-end luxury and quality service, Titchwell Manor provides indulgence in all things that matter- in tranquillity and relaxation, attention to detail, offering a uniquely bespoke service and in celebrating local produce and ingredients, all coming together to give a very authentic, personal, and romantic experience.
Consciously moving away from the traditional high-end hotel branding to a visual identity that respects, translates and celebrates the unique qualities of the place and that connects to its surroundings in a more contemporary manner."
Tasks like these create a lot of work, but I really do enjoy this creative side of my job, and seeing it come together is very satisfying. I hope you like it all as much as we do!
We are excited to share that our new blog page is now live on our website. This is where we will share Eric's Journal entries moving forwards, so please do keep an eye on this page. Click here to read previous entries.
